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“We want to help you get out there and do the things you love, and to try and do some good ourselves along the way.”
Mark & Morgan

Ethical, organic and trying to do the right thing.

Doing the right thing is a key ingredient for us. There’s complexity at every stage, and we’ll probably make mistakes along the way. We are aiming to be totally transparent, and share what we learn with you. Visit our Ethics page to find out more.

Meet the Team


Morgan "Hard" Salén A Swedish mountain guide who started making his own bars for mountain adventures.

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Mark Sears Would like to be a Hard mountain guide like. Hopefully eating Hard Bars will help fuel the journey.

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